How to Evaluate Your Link Building Partner?
Do you wish to see a surge in your website traffic? As an SEO link building service provider working at Globex Outreach, I have learned a few things and one of them is, if you want your business to grow, then you need relevant people coming to your website.
We often come across customers crying their heart out to us and claiming how they went through a major disaster. They expected their businesses to grow, but in return, they only got spam traffic and irrelevant people. Well, to be precisely honest, we hear this stuff every day. We have heard some of the gravest website demise stories and saw people losing investments worth thousands of dollars to make it survive.
And we tell them all the exact same thing, “You have finally come to the right place! Let us help you fix what you have lost in the best possible way.”
Now, it would’ve been great if you as a customer would’ve done a bit of evaluation of your favorite SEO Company before going all in with your investments right? If you haven’t considered that thought yet, now might just be the time.
As a link building expert, here are some ways I can help you understand how to evaluate your next best link building company logically and objectively. Let’s get all our hands on deck!
Crafting the perfect strategy is no big deal! Anyone can smack a pre-formatted proposal template at your face in the name of so-called SEO strategy. What you need to study is how effectively your SEO consultant communicates with you! According to Moz, quality communication is one of the most integral parts of an SEO contract.
Make sure to set the terms right with the company you are about to onboard! For example, establish an understanding of how frequently you will be hearing from them about your accounts. You should also discuss the format of reporting and how often you will receive them.
Also, make sure to understand how your contacts are coming to your website and how you can get hold of them; therefore, you need to schedule all discussions beforehand and in advance about incoming clients and their methods of dealing with them. Don’t forget, they are your clients as they are coming to your accounts on your website through third-party services.
Though it may sound harsh to some SEO firms working to build traffic on your product, these are the main things you need to jot down in writing before going head-on in business.
One of the core aspects of an SEO firm is to devise the perfect keyword strategy which is customer-centric and mind captivating. You wonder how I know that as a link-building expert? Because that’s what I do for a living, don’t I!
As an entrepreneur or someone with no background on keyword strategies, in all honesty, a keyword strategy draft may come to you as something explained in a foreign language. Now, don’t get worried once you see it, all you have to do is study a few things and get on with it.
If you aren’t comfortable with what they preaching you about ranking your website, take my advise and step back right that moment. There is an absolute chance they are bluffing it all up. Many times, you will come across practitioners within the industry claiming that they are experts so just beware. SEO link building is no children play and requires consistent effort and a rocket science to get your brand talking.
While, there are some SEO experts who like to work in secrecy and wouldn’t rather open up, but then again, there portfolios and testimonials do most of the talking for them. So don’t get confused. Just feel comfortable with what they are doing and how they are doing it.
Identify who is the right person to help you get there, and invest your marketing capital accordingly.
An SEO company is only reliable when they deliver what they promise and with punctuality. If a firm doesn’t know how to manage delivery times, they are more likely to produce better results for you in the future. All processes are aligned in a software development business, and in case one undergoes a stoppage others are ultimately affected too.
When things do not work in according to your perspective, your campaign observes the risk of failure during the peak seasons of business. For example, if you are about to go live with a 50% discount sale and your pages aren’t accurately optimized on Christmas season, you can miss a huge window and apparently the opportunity for which you have been waiting all year.
Are they walking you through the entire process? Are they aware of your company’s niche & objective? Do they have previous achievements? Are they accountable for what they do? How much transparent are they in their communication? Will they keep you updated frequently?
If you are able to get the answers that you yearn to hear, then that agency is the perfect solution for your business.
We often come across customers crying their heart out to us and claiming how they went through a major disaster. They expected their businesses to grow, but in return, they only got spam traffic and irrelevant people. Well, to be precisely honest, we hear this stuff every day. We have heard some of the gravest website demise stories and saw people losing investments worth thousands of dollars to make it survive.
And we tell them all the exact same thing, “You have finally come to the right place! Let us help you fix what you have lost in the best possible way.”
Now, it would’ve been great if you as a customer would’ve done a bit of evaluation of your favorite SEO Company before going all in with your investments right? If you haven’t considered that thought yet, now might just be the time.
As a link building expert, here are some ways I can help you understand how to evaluate your next best link building company logically and objectively. Let’s get all our hands on deck!
Trick # 1: Study them From their Quality of Communication
Make sure to set the terms right with the company you are about to onboard! For example, establish an understanding of how frequently you will be hearing from them about your accounts. You should also discuss the format of reporting and how often you will receive them.
Also, make sure to understand how your contacts are coming to your website and how you can get hold of them; therefore, you need to schedule all discussions beforehand and in advance about incoming clients and their methods of dealing with them. Don’t forget, they are your clients as they are coming to your accounts on your website through third-party services.
Though it may sound harsh to some SEO firms working to build traffic on your product, these are the main things you need to jot down in writing before going head-on in business.
Trick # 2: Observe Their Keyword Strategy & Implementation
As an entrepreneur or someone with no background on keyword strategies, in all honesty, a keyword strategy draft may come to you as something explained in a foreign language. Now, don’t get worried once you see it, all you have to do is study a few things and get on with it.
- Make sure your keyword strategy has a thorough keyword research with competitive analysis.
- Study whether your SEO provider has attached Google Analytics data as a part of their plan.
- There should be a list of high ranking keywords that can be applied to your product/service.
- Understand that keywords which are listed; they all belong to the specific niche and industry.
- Keywords should have less common terms with lower competition and delivers higher ROI.
Trick # 3: Make Sure There Is Absolute Transparency Among Y’All
Now speaking from experience, it is highly essential that you establish transparency between yourself, your business and the SEO company you are about to onboard for your websites. Ask yourself, does your link building agency willing to answer all your queries about their working processes?If you aren’t comfortable with what they preaching you about ranking your website, take my advise and step back right that moment. There is an absolute chance they are bluffing it all up. Many times, you will come across practitioners within the industry claiming that they are experts so just beware. SEO link building is no children play and requires consistent effort and a rocket science to get your brand talking.
While, there are some SEO experts who like to work in secrecy and wouldn’t rather open up, but then again, there portfolios and testimonials do most of the talking for them. So don’t get confused. Just feel comfortable with what they are doing and how they are doing it.
Identify who is the right person to help you get there, and invest your marketing capital accordingly.
Trick # 4: Measure their Accountability and Perspective
When things do not work in according to your perspective, your campaign observes the risk of failure during the peak seasons of business. For example, if you are about to go live with a 50% discount sale and your pages aren’t accurately optimized on Christmas season, you can miss a huge window and apparently the opportunity for which you have been waiting all year.
Word of Advice
So before you go ahead with onboarding a digital agency for your respective business, just make sure that you ask them the following questions;Are they walking you through the entire process? Are they aware of your company’s niche & objective? Do they have previous achievements? Are they accountable for what they do? How much transparent are they in their communication? Will they keep you updated frequently?
If you are able to get the answers that you yearn to hear, then that agency is the perfect solution for your business.
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